Your Finance Story

Another morning ,another day. I work in an office that deals with life insurance cover. Everybody says the same.

'I only want cheap life insurance cover '

'It's only general insurance I need'

I want the cheapest life insurance cover you can find'

The bottom line is all my potential customers want good value life insurance cover . That's not a hard task. Yet when I explain to my customers that they need to think about the risks in their lifestyle that requires a little bit extra cover. Then explain about the risk of inflation and the cost of funeral expenses and final term bills and all the rest of the expenses that occur when someone dies it just gets harder and harder to sell them a policy.

They listen agree and then argue they can't afford it. Well, I think to myself you could if you didn't smoke or cut down on your nights out. What do people expect? It is the same with most customers they liken good value to give away cover.

People need to get real. They need to understand their needs and incorporate into their budget the cost of life insurance. How many young couples do that?

Not many ! they are good at costing for rent ,mortgage, utilities holidays clothes make up sky television toys for the kids new cars and so on. Not often do they think about costing in insurance. That is why it comes as such a shock to them. The cost that is. If it was already in their psyche as normal and regular they would accept it.

Take for example a new car .Jaws don't drop when they buy a car that may costthree hundred poundsa month and up. Yet they often feel screwed at the prospect of paying around one hundred pounds a month for substantial life insurance cover.

People are very odd when it it comes to money and the priorities they set aside to spend it on.

Every year even my sister is the same ,at Christmas she will spend about five hundred pounds each on Christmas presents for her three children that is a total of one thousand five hundred pounds quite apart from the lavish cost of the Christmas party she throws.

That is a huge amount of money which give momentary

pleasure. Whereas life insurance can provide lasting security. I know she is only barely covered .That her mortgage will get paid and that's it. If anything happened to her .It would be up to mum and I to sort out the funeral because there would not be enough money in her accounts to cover for that. She thinks if the mortgage is paid the house can be sold and everything else will fall into place. That would mean selling the children's home. Relocating the children. It really isn't rocket science to realise she needs better insurance cover.